OUR MISSION

To champion the whole date fruit as an ingredient, offering innovative solutions as a replacement and / or alternative to sugar...

OUR VALUES

Wholehearted, Nourishing innovative date ingredients...

WHY ARE WE DIFFERENT?
OUR VISION & PURPOSE

• ​In a world that is constantly looking for the right balance between health and indulgence, we offer a range of diverse ingredient solutions derived from dates that not only taste good but do good too!​

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• Here at Beloved we aim to teach you all about the great benefits and functionality the humble date has to offer as an ingredient.

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• We not only offer the nutritional expertise but the full technical support ensuring our customers maximise nutritional benefits and clean label claims of products.

LONDON - OMAN
EAST MEETS WEST​

EXPERTISE

From palm to plate, Middle East to the UK, our team has developed in-depth knowledge on dates. We’re here to offer you dates and date ingredients of the highest quality, yet we’re more than just your date supplier.

The Beloved team is always up to date on R&D, food safety, consumer trends and nutritional expertise, and we will offer you full technical support.

• UK – Insight, Research, Technical, NPD
• International strategic partnerships
• Networked Sourcing, Product Scaling, Production

​We have been helping both large and small brands develop exciting new products using a variety of date formats for many years. Why not make use of this experience and talk to us about your new product development plans. We will help you innovate and develop healthier, tastier and improved products to meet your customers’ needs.

SUPPORTING LOCAL FARMERS

At the heart of Beloved is the passion to support reliable employment to local date farmers. With little prospects of alternative employment around the farms, a loss of date cultivation would take more people to the cities, fracturing the country’s rural communities.

CONSUMER BRAND

At Beloved, we have all been busy crafting and creating healthy Datelicious foods for Western tastes and lifestyles. We have developed expertise and experience in creating natural, delicious products sweetened only with dates. That’s the way it’s always going to be at Beloved.

​Care and attention in all that we do. Our consumer range can be found in Waitrose supermarkets nationwide. ​