Cooking and table sauces' sales are falling 3.7% as consumers avoid sugar. The solution is in reduced sugar reformulations and natural sources of sweetness.
Dates play a strong religious and culinary role during Ramadan. You can now find your favourite date - date bars & date nectar - in Tesco across the UK.
Did you know there are more than 200 date varieties worldwide? Beloved explore their importance and suggest their use in baking and cooking.
The Great Welsh Marathon runners were rewarded with 100% natural date bars from Beloved. Dates are a rich source of energy, hence a perfect fuel for athletes. Unlike some other similar products, Beloved date bars are bound only with 100% natural date juice concentrate.
22% consumers chose dried fruits as their preferred natural alternative to white sugar. Unlike honey, dates are vegan friendly and contain more nutrients.
Attitudes towards sugar are changing, with 62% consumers concerned about sugar, and 55% consumers concerned about artificial sweeteners. Date ingredients can help address the changing attitudes towards sugar.
Emma Spitzer's Fress is bursting with Middle Easter flavours, with Date Syrup naturally adding a sweet twist to her masterpieces. Great recipe inspiration!
Beloved welcome the governmental efforts to reduce sugar 20% by 2020 and offer natural date ingredients which can help develop recipes to achieve reduced sugar formulations.
John Lewis store in London, Oxford Street, hosted a sampling of Beloved Date Nectar, and John Lewis Home Economist, Dawn Elsom, ran a baking demonstration with sticky toffee muffins using Beloved date ingredients. No need to say they went down a treat!
Beloved are exhibiting at the IFE, Excel London, with their 100% natural range of date ingredients and offering consultancy in sugar reduction.