Attitudes towards sugar are changing, with 62% consumers concerned about sugar, and 55% consumers concerned about artificial sweeteners. Date ingredients can help address the changing attitudes towards sugar.
Emma Spitzer's Fress is bursting with Middle Easter flavours, with Date Syrup naturally adding a sweet twist to her masterpieces. Great recipe inspiration!
Beloved welcome the governmental efforts to reduce sugar 20% by 2020 and offer natural date ingredients which can help develop recipes to achieve reduced sugar formulations.
John Lewis store in London, Oxford Street, hosted a sampling of Beloved Date Nectar, and John Lewis Home Economist, Dawn Elsom, ran a baking demonstration with sticky toffee muffins using Beloved date ingredients. No need to say they went down a treat!
Beloved are exhibiting at the IFE, Excel London, with their 100% natural range of date ingredients and offering consultancy in sugar reduction.
Beloved chose to challenge binders and sweeteners with refined sugar and bind the cereals with 100% natural date juice concentrate due to its multiple health benefits that other sweeteners lack.