Welcome to the 2nd article in our series of three, guiding your business through the different stages of making a change to your added sugar profile. If you’re still not sure whether your business should be making that change though, then you might like to read our first article on the subject. In this article we’ll be dealing with how you choose the right added sugar alternative for your business. To make things nice and simple, we’ve put the key considerations into a checklist format.
1) What about the stability of supply?
If you’ve been using added sugar for many years and have been sourcing it from the same supplier for all of this time, stability of supply may not have been something you’ve had to consider. However, added sugar alternatives come from different sources and geographical locations all across the world.
Of course, one of the biggest impacts on the stability of the supply chain can come from the Provenance of the company supplying it. How much do you know about the supplier you’re about to entrust your business’s needs to? What’s their history, what other customers do they already work with and what measures do they have in place to minimise any potential disruption to supply?
2) Does the added sugar alternative you’re considering qualify as ‘natural’?
As we discussed in our first article, your customer base is likely to be increasingly concerned about their intake of added sugars. Because of this, there is a growing emphasis on replacing added sugar with alternatives that are not considered to be added sugar. Using ingredients that are seen as ‘natural’ can limit your potential exposure to negative customer sentiment or negative media coverage.
Your whole marketing strategy can hinge on the ingredients you opt for. For instance, it could be tempting to opt for an artificial sweetener, but consider how the impact this can have on the claims you’d be able to make about your product on its packaging and advertising. In the table below, you can see how important this has become in recent years.
3) What about other dietary aspects? Is your choice vegan?
Another aspect to take into account is how your choice of added sugar alternative performs in relation to other dietary factors. People who are interested in the issue of added sugar are more likely to be nutrition-savvy and interested in other forms of dietary exclusion.
As such, an example of an important question to ask could be whether your preferred option is vegan? For instance, being a product produced by animals (bees), honey is not classed as vegan. Would its inclusion unnecessarily narrow the potential market for your product?
4) Can your chosen supplier support on recipe and technical advice?
As we’ve already touched upon, alternatives to added sugar may not perform in exactly the same way as it when applied to a recipe or formula. Because of this, it’s important to understand that there will be a period of experimentation and testing when it comes to reformulating your recipes. To make this process and smooth (and cost efficient) as possible, it can be crucial to have the right technical support.
5) What are the next steps for your business?
You’ll notice that throughout this article we haven’t specifically mentioned date products. Why not? Because we understand how important a decision this is for your business and we wanted to produce something that will be truly useful for you, not simply an advert for our own products.
However, we’re 100% confident that we have the right answer for all of the important questions we’ve flagged and we’d love to talk them over with you. To find out more about how Beloved can support your business in reducing its added sugar profile, please contact us now to arrange a chat.