Date Bars on a Running Date at the Great Welsh Marathon

Dates and date bars are a great natural source of energy and therefore suitable for athletes as a post-workout recovery. Beloved teamed up with The Great Welsh Marathon on the 7th May, encouraging 1,000 runners with Beloved Cereal Bars, waiting for them at the finish line.

Beloved Date and Seed Bars, datelicious energy boosters, provided a 100% natural treat to the runners to recover after all the long miles. Bound with Date Nectar / Dark Date Juice Concentrate and not refined and invert syrups like some other products, Beloved date bars are a perfect healthy fuel for athletes. Because they contain dates, they are a source of potassium and dietary fibre as well and therefore keep one full for longer time.

Our run towards refined sugar free products has just begun. We want to take the experience with our 100% natural consumer range to the next level and help other brands develop healthy, nutritious and refined sugar free products as well. We therefore supply 100% natural date ingredients, that are, among other applications, suitable also for energy bars and other products within sports nutrition industry. If you’re looking to reformulate your recipes, develop a refined sugar free range, or reduce the amount of added sugar in your products, please do not hesitate to give us a call at +44 (0) 1733 856 620 or contact us through email. Our team of experienced NPD and technical experts will be happy to help.

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