Make a Date with…Chutney! Chutney Market Analysed

Pickled condiments/chutney accounted for 9% share of the global sauces and seasonings category tracked launches in H2 2016. Chutney market has been expanding: tracked pickled condiments/chutney launches recorded a CAGR of 14.2% over the past 5 years (Innova, 2017). Beloved has explored the key trends, flavours and implications for food manufacturers and has prepared some market and nutritional science informed recommendations how to develop your products to appeal to consumers.

Global tracked launches of pickled condiments/chutney have grown at 14.2% CAGR over the last 5 years. The growth is marginally higher than the sauces and seasonings category (12.6% CAGR). Source: Innova Database

Chutney market analysis reveals some key trends, including:

  • sugar reduction
  • ethical positioning
  • exotic flavours
  • no additives/preservatives claims

In the UK in specific, particularly the sugar reduction trend is having a big impact on the chutney market. At the same time, people are increasingly looking for natural ingredients only with no additives added – they like to look at food ingredients labels they can understand. Dates come as nutritious and natural solution – since less than sugar can be used, they contribute towards sugar reduction, and since they only contain naturally occurring sugars, refined sugar free claims can be used. If dates are used in the form of date paste, no added sugar claim is allowed as well. Read our article about sugar reduction to gain full understanding of sugar reduction guidelines implications for food manufacturers.

In fact, dates are already being used as an ingredient in chutneys. The graph below shows how their use have been increasing over time (globally).

If you’re looking to develop chutneys or even products like marmalades and sauces that are refined sugar free, no added sugar and all natural, please have a look at our recipes. Our Technical and Innovation team has developed some date-licious recipes aiming at sugar reduction and enhancing the flavour of chutneys, which has all been achieved by the use of dates.

Refined sugar free onion and marmalade chutney made with Date Paste and Dark Date Juice Concentrate

Tomato Chilli Chutney

Looking to develop your own recipe? Give us a call or contact us via email ( and our team will be happy to help.

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